Full transparency about our commercial relationships and how our business operates.
Last Updated: Jul 10, 2026
Buy Genuine AV (operating at buygenuineav.shop) is primarily a digital software reseller. This means we acquire genuine antivirus software activation keys through legitimate purchase or authorized channels and offer them to consumers at competitive prices. We profit from the difference between our acquisition cost and the price at which we sell keys to you.
This is our core business activity and applies to all products listed for sale on our website. When you purchase an activation key from Buy Genuine AV, you are purchasing it from us as a reseller — not directly from the software manufacturer.
In addition to direct product sales, Buy Genuine AV may participate in affiliate marketing programs offered by antivirus software companies and digital product platforms. An affiliate relationship means that we may earn a commission or referral fee when:
When affiliate links are present on our website, they function identically to regular links in terms of your browsing experience — they will not cause you to pay a higher price for the product. The commission, if any, is paid by the advertiser at no additional cost to you.
We may have affiliate, referral, or reseller arrangements with some or all of the following types of companies:
The specific nature of our arrangement with each company varies and may change over time. Not all brands listed on our website necessarily have a formal affiliate agreement with us — some may simply be products we source and resell in the normal course of business.
We believe in complete transparency. The commercial relationships described above may influence various aspects of our website in the following ways:
The products we choose to feature on our website may be influenced by factors including our ability to source the product at competitive prices, the margin available to us as a reseller, or the commission rates offered through affiliate programs. We do not list products solely because they offer us better financial terms — we also consider the quality, reputation, and consumer demand for each product.
Our pricing reflects our acquisition costs, operational expenses, and profit margins. In some cases, we may be able to offer particularly attractive pricing on certain products due to favorable sourcing arrangements. This benefits you as a consumer but may also reflect a deeper commercial relationship with that product's publisher or distributor.
When our support team makes product recommendations, or when certain products are highlighted as "Best Seller," "Top Pick," or similar designations on our website, these designations are based on a combination of consumer popularity, customer satisfaction ratings, and product quality assessments. However, we cannot entirely exclude the possibility that commercial factors influence which products receive greater promotional emphasis.
Any product descriptions, brand information, or comparison content on our website is written based on publicly available information and our own research. We strive to present accurate, balanced, and helpful information, but our commercial relationships mean we cannot represent this content as fully independent editorial review.
This disclosure is provided in accordance with the guidelines issued by the United States Federal Trade Commission (FTC) regarding endorsements and testimonials in advertising (16 CFR Part 255), as well as FTC guidance on affiliate marketing and material connections between endorsers and advertisers.
The FTC requires that any material connection between a website and products or services it promotes be clearly disclosed. A "material connection" includes any financial arrangement that could affect the credibility of a recommendation — including the reseller relationship and any affiliate or referral fees described in this document.
By publishing this Affiliate Disclosure on our website and linking to it from our footer and topbar on every page, we fulfill our obligation to disclose these material connections to our visitors and customers.
Our commercial interests do not change our fundamental commitment to providing genuine products and honest service. Every activation key we sell is authentic. Our product descriptions are accurate to the best of our knowledge. Our customer support is unbiased and aimed at helping you find the best solution for your specific situation.
We believe that transparency builds trust, and trust is the foundation of any sustainable business. If you ever have concerns about whether a recommendation or product feature on our website is influenced by commercial considerations, please don't hesitate to contact us directly.
Customer reviews published on our website reflect the genuine opinions of customers who have purchased and used our products. We do not compensate customers for positive reviews, nor do we selectively display only favorable reviews. If we display third-party awards, ratings, or recognition, these are genuine recognitions from the original sources and are reproduced with appropriate attribution.
Prices referenced on our website — both our current prices and any "original" or "was" prices used for comparison — are accurate at the time of publication but may change without notice. The prices of products on manufacturer websites fluctuate frequently. We make every effort to keep our pricing information current and accurate, but we cannot guarantee that comparison prices reflect the exact current pricing on any specific third-party platform at any given moment.
If you have any questions about our affiliate relationships, business model, or how our commercial interests may affect the content and recommendations on this website, please reach out to us:
We will respond to all inquiries promptly and with complete transparency.